Encompassing Corporate Social Responsibility -Myassignmenthelp.Com

Question: Discuss About The Encompassing Corporate Social Responsibility? Answer: Introduction: Corporate social responsibility can be defined as a particular type of business approach that helps in contributing to the different sustainable developments. This is mainly done by delivering economic, environmental as well as social benefits for all stakeholders who are associated with the business. Researchers are of the opinion that it is a broad concept that helps in addressing a wide number of topics like health and safety, corporate governance, environmental effects, human rights, contribution to that of the different economic department and working conditions. A number of benefits remain associated with the organizations that develop good corporate social responsibilities. These are the development of better recognition of the band, easier forms of access to the capital, positive formation of business reputation, growth of the organization and increased sales and loyalty of customers. It also helps in making savings of operations costs, betterment of financial performance and development of greater ability to retain staff and attract talent. This report will help to show how five important companies had garnered topmost positions globally by fulfilling their corporate social responsibility successfully. Reputation Institute (RI): Reputation Institute (RI) is a Boston-based reputation-management consulting firm. It has conducted an annual study by mainly tracking down the social responsibility reputations of about 170000 companies in 15 countries. They have analyzed the ratings by mainly zeroing in on the perceptions of the consumers about the company governance, its positive influence on the society as well as the treatment of the different employees. They have analyzed so with the proprietary RepTrak Pulse system (Strauss 2018). Lego: In the year, 2017 Lego has emerged as the topmost company showing the best CSR with RepTrak points of 74.4. The company has jumped from its fifth position in the year of 2016 to that to first position in the year 2017. RI has found out the LEGO not only behave ethically but also protects the environment and also supports different worthy causes. It is a Danish toy company. It had taken important steps like Building the Change as well as the Sustainable Material center initiatives. It has also engaged successfully into a partnership with that of the World Wide Fund for developing the condition of the poor and underprivileged (Isaksson, Kiessling Harvey, 2014). Lego has spent 1 billion Danish Krone (about $150 million) for the development of sustainable materials. They had planned to use them for the packing of different materials and to make high quality plastic toys. Moreover, it is seen that the organization had hired for about 100 engineers with an aim to develop various alternati ves to petroleum-based materials (Berlan, 2016). It has also taken initiatives for reduction of the carbon footprint. They have invested in wind farms so that they can help in offsetting the energy used in factories and for achieving its goals of utilizing 100 % renewable energy by the year of 2020. Microsoft: Microsoft is one of the Seattle based technology firm and has garnered the second position from the last year. It has scored about 74.1 according to the RepTrak CSR scoreboard. The CEO of Microsoft, Satya Nadella is considered one of the most important proponents of the social as well as the environmental responsibility. The organization has committed in enhancement of education as a highly relevant global human issue. The organization had been successful in taking responsible actions for safeguarding the future of the planet with the help of different interesting initiatives. They had developed Artificial intelligence in ways, which helps in amplifying human ingenuity, and help in developing sustainability across the globe. With the help of development of AI, they had created access for different organizations and individuals in getting access to cloud and computing resource for the development of efficient environmental solutions (Wang et al., 2016). They had also helped in educati on and innovations. Project premonition is an interesting project that had garnered huge appreciation from stakeholders. 75% of the emerging infectious diseases are seen to originate form animals. Monitoring and gathering samples are often considered labor intensive and time consuming by scientist. Hence, the project would be using mosquitoes as tools for the collection of data from animals in the environments (Jannsen, Sen Bhattacharya, 2015). This project mainly aims in detecting as well as tracking pathogens more accurately so that prevention of their outbreaks can be done among humans. Another interesting initiative that has taken by them is called the FarmBeats. This project is seen to utilize advanced technology, power of machine learning and Cloud and even the power of the existing connectivity infrastructure to help in data driven farming. This helps the farmers to get interpretable insights for developing agricultural yield, reduction of environmental impact and lowering o f the overall cost of the farming (Westermann et al., 2015). Google: The next organization, which had attained the third rank according to the report of RI, is Google. It has achieved a CSR score of 73.9 and has fallen from the first place to third place. It has taken commendable initiatives in the domain of energy consumption. Google takes responsibility in the purchasing or in the production of 24% renewable energy. It already has 11% renewable electricity on the board and thereby totals to the renewable energy of 35%. The rest of the 65% of energy that is non-renewable is entirely neutralized by carbon-offset projects. Already, 4 million square feet of Google buildings had achieved green certification status. This status had been provided by LEED. In case of water consumption, the organization has reduced potable liters of water utilized by each employee by 30% at the Bay Area headquarters. Six branches of operating data centers of organization had been seen to achieve 100% landfill diversion and one of these had also achieved Zero Waste to Landfil l (Pai et al., 2015). The company had been seen to be carbon neutral form the year of 2007. Moreover its another initiative called the Commuting Sustainablyhas dedicated in keeping about 5700 cars out of roads. Not only that, its shuttle program as well as the different electric vehicle charging stations are found noteworthy as it is equivalent to the use of 87 million vehicle miles annually. Moreover, it is also responsible for developing its operations on cloud (Tai Chuang, 2014). This has advantages, as this platform is carbon neutral with different types of positive environmental implications. Walt Disney: This company has been successful in achieving the rank of four in the domain of corporate social responsibility by getting a RepTrak score of 73.5 points. It has been dropped from third place to fourth place by a margin of 102 points. It has been the leader of CSR in the year 2009 and had been continuing to so since then. However, the raising value and expectations of CSR had resulted in dropping from position one to four. Volunteerism is one of their initiatives where they encourage over one million people in USA to commit and provide service in their communities (Hirosee, Lee Matsumara, 2017). They do so by offering free tickets to the million people for providing volunteering service from an organization that they choose. Moreover, they have tried to focus on environmental education to their consumers by sharing compelling stories and even immersing audiences in the natural world to make them more aware. They have produced three important Disney Nature films like Earth, Oceans, a nd African Cats. Moreover, they have also planted more than 3 million trees in the threatened Atlantic forest in Brazil and had protected for about 40000 acres of coral reefs in the region of the Bahamas. They have also conserved for about 5000 acres of Savanna Wildlife corridors in Africa. Disney Worldwide Conservation Fund has taken many other initiatives. It was established in the year 1995 and since then it has helped global as well as local nonprofit organizations who are working to protect wildlife and ecosystems making a positive impact on the community (Rainey et al., 2015). From that time, until today, it has been seen to support over $20 million in various types of projects in over 112 countries. BMW Group: It has garnered the fifth position among the different organization of various nations in the domain of corporate social responsibility. It has a RepTrak Score of71.5 points. It has dropped from its position from fourth place to that of the fifth place by a margin of 2.4 points. BMW has been seen to provide importance in three aspects which are clear self positioning, sustainable operation model and as well as innovation and creation. This organization has been seen to effectively promote long term and active participation of various stakeholders so that proper addressing of the social issues can be made and shared value can be created. It has placed importance on three important principles (Oberseder et al., 2014). These are all-stakeholder engagement, addressing different social issues and long-term commitment. BMW Childrens Traffic Safety Education (CTSE) is one an interesting initiative that is taken by the organization. This project mainly helps in targeting the learning of road safety by children in China. It mainly helps in improving the children as well as the adults road safety awareness. This is done by fixed experiential center adventures, simulation-based learning, different media as well as interactive teaching methods lime combined playing and learning. Another is the BMW Joy home that is actually established by the organization as an exclusive stakeholder engagement program. This initiative provides help to left behind children in the different underdeveloped areas of China (Schimtz Schrader, 2015). They are using the Joyful Sorts model that is integrating extensive participation, resource sharing, and extensive participation and integrating curriculum innovation to provide equal development opportunities for the left behind children in the nation. Conclusion: The different organization discussed in the report has been seen to provide considerable support in saving the environment and helping in sustainable development of the nations. They had been successful in integrating social as well as environmental concerns in their different business ventures, operations and interactions with the stakeholders. Lego, Microsoft, Google, Walt Disney as well as BMW had contributed their utmost in developing sustainability and had successfully achieved a proper balance between economic, social as well as environmental imperatives. 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